WEB ANALYTICS
The integration of call tracking into a Web Analytics platform, such as Google Analytics and Google Universal Analytics, allows you to measure not only your customer’s online journey through to the offline call, but also allows you to compare web engagement and phone analytics side by side in a single platform.
By taking hold of your web analytics, you’ll gain the benefits of insightful data, comprehensive analysis and tools that can shape your next online campaign approach.
Web analytics include areas such as…
- The volume of visits to your website
- Pathways of entry for website visitors
- Patterns of visitor engagement across your website – where they’re spending time and what they’re engaging with across your website’s pages
By combining insightful web analytics with call tracking capacities, you’ll equip yourself with a complete overview of who’s engaging with your business, where and when they’re doing it.
By integrating call tracking into a platform such as Google Analytics or Adobe Analytics, your ability to measure your customer’s journey doesn’t end at their online experience. See how they move from engagement with your website through to placing a call to your team. With call tracking integration, you finally have access to a full understanding of your customer’s journey and pathway to engagement.
Call tracking also allows you to measure the conversion rate of inbound calls and how these conversions can be tracked back to your online campaign spends. Gain accurate insight into your ROI and cost-per-lead via the combination of call tracking and web analytics.
The leading analytics platforms – Google Analytics and Adobe Analytics – both deliver high-level support and granular data access, all within an easy-to-use interface. These tools set you up for greater success with your marketing spends, informing your marketing commitments via analytical insights and real-world data frameworks.
