Marketing automation refers to technologies and software platforms designed for businesses and marketing teams to automate their sales and marketing engagement. It employs software to enable businesses of all sizes to optimise their customer relationships and efficiency. It also gives businesses deeper insights, enabling them to optimise their campaigns to generate more leads, more conversions and accurately measure marketing success.
When used alongside call tracking, businesses are not only able to automate repetitive tasks but also to market more effectively on multiple channels both online and offline (such as social media, email, billboards, websites, TV advertising etc.). Small to medium businesses get the capacity to run multiple campaigns concurrently with limited resources. Marketing automation also brings the larger organisations closer to the customer enabling them to personalise their services more effectively.
Why integrate marketing automation with call tracking?
- The business gets insights into its client’s conversion funnel both offline and online.
- The combined power of the two technologies results in a more accurate measurement of the ROI of various marketing campaigns to establish what works.
- By knowing who your customers are and what makes them tick, you can effectively tailor your products or services to appeal to them most
- It helps create new business opportunities, by helping you to establish what is being demanded by the customers that you don’t offer.
