Business Intelligence
Business intelligence is only achieved with the analysis of the right set of relevant data. The data our call tracking system captures and delivers presents our clients with a powerful opportunity to formulate a range of reports and drill down into the data gathered in order to uncover unique insights and observations.
Business Intelligence software that isn’t integrated for maximum data capture and retention is creating a bigger problem than it is solving. By investing in a business intelligence solution, but not arming it with the data required to bring the pieces of the puzzle together, you’re not maximising your ability to use hard-earned data to inform your business decisions and strategies.
The more data we have on our potential and existing customers, the better we’re equipped to serve their needs. Comprehensive data analysis positions businesses to…
- Generate and analyse a wide range of reports based on custom criteria
- Examine customer profiles and data sets to gain specific insights and understandings
- Build stronger predictions on the future behavior of customer sets based on their past data
- Develop and execute strategies based on real-world data and analytical insights – less guessing, more aiming for the bullseye
- Increase your ROI through targeted and data-driven online campaign execution
- Continue to build comprehensive data sets that position your business for future growth and flexibility
Not only does comprehensive data management equip teams to make better decisions for the future, but this data can also point to emerging market trends and opportunities that may previously have gone undetected.
If your company uses the telephone as a tool to communicate with your customer base, calls form a core element of your data sets. Letting these calls go untracked means you’re leaving valuable – and costly – data on the table. Phone calls provide great insight into your customers, demonstrating what motivates them to reach out and connect with your team and identifying which elements of your products or services are generating the most call activity.
By gaining an insight into the customer’s journey and understanding exactly what has brought them to place the call, as well as analyzing the process and outcomes of that phone call, this data can be implemented into a Business Intelligence tool in order to build a greater foundation for your ongoing work.
