Google Suite
Google Suite is further enhanced through the integration of our call tracking solution. If you’re using Google Analytics, AdWords, Tag Manager or Double Click, our software seamlessly integrates and positions your business for greater success.
Google Analytics Integration
As a part of our complete integration solutions, Complete Business Group offers deep-level integration abilities with Google Analytics. CBG’s call data is pushed into Google Analytics in real time as an event with the ability to push additional parameters and custom variables.
The combination of Google Suite integration alongside call tracking integration allows you to analyse your incoming call and web traffic data side by side for greater data insight and understanding.
If your website is a key lead generator, the ability to measure a customer’s journey from engagement with your online presence through to a successfully placed call is a powerful way to understand what’s working (and what can be improved) in your online presence and marketing spend.
Google AdWords Integration
Have you invested in Google AdWords? These paid campaigns can provide a strong path to new leads via the promotion of your products, services and offerings. Given how much time our modern-day customer base spends online, Google AdWords campaigns are often an integral element of a targeted and strategic marketing campaign.
Without call tracking integration, measuring the success of your Google AdWords campaign becomes much more difficult, relying on fallible human data and reports. This highly manual task leaves wide room for error. Instead, automated data integration gives you the benefit of complete oversight and the tools you need for impactful analysis. If one particular AdWords campaign is leading to an increase in inbound calls, it’s integral to your continued ROI that you understand how these marketing efforts are feeding into new leads and closed sales.
Understand your true cost-per-lead by mapping incoming call data and online engagement side by side. By analyzing the impact of your online campaign investment, you can strategically refine your marketing approaches to increase your ROI and reduce your cost-per-lead.
