SOCIAL MEDIA
Social media platforms have become a huge component of the tools we use to reach and engage with our audiences. Offering the opportunity to cultivate a unique brand identity, build an ongoing relationship with your existing customers and connect with new leads in a space that’s native to their daily activities, executing strategic social media presences and strategies is a core component of effective sales and marketing in the 21st century.
Just like with any other point of engagement with your prospective and current customers, the ability to track and analyse your social media data is integral to painting a full picture of your customer journeys and the subsequent success of your sales funnels. However, accessing and analyzing these data sets doesn’t have to be complicated – with the right integration tools, you can automate your social media activity and benefit from the insight into how, where and in what format your customers engage with you.
Social media integration with your CRM allows you to…
- Convert leads from social media sources
- Direct social media leads down an established sales pipeline with automated messaging and activities
- Identify the social media platforms that are bringing the most interest into your business
- Focus your marketing efforts and dollars on the highest-performing social media platforms
- Overlay social media data against existing customer profiles within your CRM for a complete picture of your customer activity
- Track social media revenue for specific ROI analysis
Investing into Facebook Ad Campaigns?
Integrate the Facebook Ads Manager with your CRM for greater data access and synchronization. By importing specific Advert IDs into your CRM, you can view and track Facebook campaign information within your CRM. Gain greater insight and make strategic decisions all from within your CRM with direct automation within Facebook’s platform.
Finding sales leads via LinkedIn?
LinkedIn can provide comprehensive access to a wide range of sales leads and opportunities. By pairing your CRM with the LinkedIn Sales Navigator, you can bring your LinkedIn leads directly into your CRM. This allows you to keep track of incoming leads via this integration, follow up directly, and benefit from automated updates that flow from LinkedIn into your customer’s individual CRM records. Keep up to date with their role changes, activity and movements, with all of their data stored in one secure and comprehensive solution.
If you’re looking to integrate your social media presences into your CRM for greater lead generation, follow-up and sales capacities, reach out to Complete Business Group to discuss how the can help you integrate your CRM with Facebook, LinkedIn or other social media platforms
