Australia’s Fastest Growing Call Tracking Analytics Provider
Complete Business Group specialises in all call tracking, for Australian in-bound numbers, including 1300, 1800, and local geographic tracking numbers (02, 03, 07, 08) all available via Complete Business Group’s powerful analytics platform.
If you run a business which involves customers contacting you over the phone, Complete Business Group can equip you with a powerful tracking solution to take this element of your business to the next level.
By studying the results of your customer calls, you’ll be able to gain invaluable data that’s immediately applicable to the optimisation of your marketing activities and the measurement of your return on investment.
Call Tracking & Phone Analytics
Phone tracking provides you with insight into what happens before, during and after a call. Powered by CBG Analytics Platform, Complete Business Group’s phone tracking solution wil arm your business with a sophisticated way to manage and capture call information. Data is transmitted directed into reporting software so it’s ready for instant segmentation.
Call tracking gives you the power to track your customer’s journey from the marketing tool that first captured their attention, all the way through to their phone call engagement with your team and beyond.
Complete Business Group’s tracking software offers a deep level of sophistication and customisation. You can choose to route calls based on the incoming caller’s postcode, or transfer the potential client to the nearest physical store based on their call location. The ability to record each conversation is also of significant benefit to companies who regularly train their staff and work hard to maintain a superior level of customer service quality.
What are the benefits of Tracking Calls?
- Follow the entire customer journey from online search through to offline call inquiry
- Match calls to the marketing initiative (both online and offline) that drove the inquiry
- Identify online marketing channels and search keywords that yield high value phone leads
- Confidently optimise marketing campaigns and channels with complete knowledge
- Automatically route calls from online search to the most appropriate sales team
Insights we capture!
The research is conclusive – 70 per cent of mobile searching results in a call and 43 per cent of all web search-related sales conversions take place on the phone. Tracking calls is important. By using Complete Business Group’s advanced call tracking solution, you will be able to analyse the data to gain insights into what happens before, during and after the call.
Complete Business Group’s solution uses sophisticated technology developed in-house that centres around dynamic call tracking numbers on websites and specific tracking numbers on offline marketing campaigns.
CBG’s solution treats the call as a conversion. When a customer connects to an organisation with a dynamic call tracking number, the data is automatically collected into the reporting software for analysis.
Integration Solutions
Complete Business Group’s Flexible API
Complete Business Group’s tracking solution seamlessly integrates with a range of industry leading software platforms that you’re already using. The call data can be analysed within these platforms to give you meaningful insights based on complete information. CBG proudly invests in the continual integration of our solution with other platforms for the benefit of our clients.
We currently work with the leading providers in tag management, website analytics, bid management, customer relationship management (CRM), marketing automation and call tracking solutions.
