At our call tracking Adelaide service, hardly do we close any business deal without phone calls being involved. This is also the case with most businesses operating in various industries. With the advent of the internet age and online shopping, people can now purchase products and order services at the comfort of their homes. However, this should not have you mistaken that people don’t call businesses.
Why is a Call Tracking Adelaide Service Important?
How often do you personally call businesses to make orders or purchases? This might be more often than you realize. You must have called your real estate several times when buying your first home. What about the lawyer who represented you on this transaction? How many calls did you make to their office? You also call for cleaning services after established potential candidates online. When going on a holiday, you also call several hotels, and travel agents to make reservations.
People often make calls to businesses more than they realise. Your customers do so too. If you have not been tracking calls, you might be missing out on a critical aspect of gaining new business. Phone calls are the leading channels that bring quality leads to companies across various industries. They convert up to 10 times more than any other kinds of leads.
Types of Businesses That Need Call Tracking.
Cosmetic and Dental Surgery
A couple of years ago, I had a friend from out of state come to visit me. Unfortunately, he chipped his front tooth while he was working his way through a bone. It looked terrible because it was not just a small chip. It was noticeable. As such, he could not wait to travel back home to have his tooth fixed; he opted to work with a dentist from my locality. So, he did a quick Google search for dentists, called a few of them to make some inquiries, and he finally settled for one.
Typically, people visit a dentist only when emergencies come up. In this industry, having online visibility is essential to attract new leads. These leads however often convert via phone calls. This is because people need to make specific inquiries about details such as insurance, services offered, booking appointments, among others before committing. Thus, call tracking Adelaide services are instrumental in helping dental and cosmetic surgery business owners know what marketing strategies bring more business.
Call Tracking Adelaide for Home Services
Businesses in this industry in particular badly need call tracking services because they receive an ever-growing stack of them each day. We are talking about plumbers, painters, cleaning services, landscapers, flooring, and any other kind of home improvement service.
If a client that needs a new tub installed in their bathroom, they are likely to Google “Bathroom Renovation Service” or “plumbing service”. They will go through many results and ads and click a couple of them. They will then call one of the services to schedule the time for installation. This is the typical conversion path for businesses in this industry. As such, call tracking Adelaide is a necessity to help you establish which campaigns, ads, and keywords, are driving leads that convert.
Hotels and Travel Industry
Those in hotel business know that phone calls are an asset particular in the reservation process. This means phone calls make or break their business. Thus, hotels need to track these calls to understand sources that bring valuable leads. If you have inexperienced and unprofessional sales reps, you are likely to miss out on significant business opportunities.
Call tracking Adelaide can also be used to monitor the effectiveness of your call reps to improve the service, and consequently increase bookings. This case also applies to the travel industry because the two have a similar booking process. People call to make inquiries about vacation packages, tropical excursions, yoga retreats, transport, among other details. With phone calls being the most significant driver of traffic, it is essential to track them.
Real Estate
When looking to purchase a new home or even to rent an apartment, nobody jumps on Google and then clicks on the buy now button. Buying a home is one of the most significant investments people ever make. Thus, people need assurances, proof, and guarantees. This means that these types of conversations do not happen online.
For anyone serious about renting or purchasing a home, they generally call the real estate for inquiries and probably to arrange a meeting. Online forms are only suitable for lead generation while having a phone number gives real estate companies the “close me now” opportunity.
Legal
The legal industry is a competitive field, particularly on the SERP’s, with each click of paid advertisement coming at a hefty price. As such, each call that comes through is valuable because it presents you with a chance to convert a client who might bring loads of business. Given that the legal industry advertisements are expensive; you need to maximise the ROI of your marketing campaigns. This can be achieved by using call tracking Adelaide services. It will help you avoid investing in marketing strategies that don’t work to focus more on the ones that do.
Automotive Businesses
Buying a car is also a considerable investment. Thus, nobody is likely to click the “buy now” button online. In the research phase, potential buyers contact various dealerships with a myriad of questions. Such question regard pricing, insurance, maintenance, parts, among other details. The automotive industry is quite extensive. People are likely to call auto shops about car servicing and repairs. They are also likely to call insurance companies about premiums.
How Can Call Tracking Adelaide Help?
At Complete Business Group, we have the right technology to help you track inbound calls to your business. The tracking process is detailed and includes monitoring of ad groups, keywords, and campaigns that initiated a call. Moreover, our call tracking services include essential features such as call recording, call whisper notifications, missed call alerts, automatic routing, among others to help you make informed decisions when investing in paid marketing strategy. Given that calls convert up to 10 times more than other lead generation strategies, investing in our call tracking Adelaide service can prove to be a real winner for your business.