In spite of the modern 2.0 communication technologies, a call tracking in Melbourne service acknowledges that customers still prefer to make phone calls to make purchases. Still not convinced? Here is a real-life scenario. Try to count at least ten services or products that you can purchase online without the need to make a call to the seller? A few if any, right?
This means that call tracking is a must-have business analytics tool. Phone calls result in increased conversions, to businesses. They convert up to 15 times more than web leads. Moreover, making orders online by filling forms, does not offer full customer satisfaction. People still need to be served by a real person and to be given personal guarantees.
With mobile search having surpassed web search, 70% of these searches result in phone calls to businesses. As such, tracking these calls helps businesses to measure the ROI for their PPC campaigns. Consequently, they help establish which campaigns are the most effective.
Why Do People Make Phone Calls to Businesses?
Here are some of the reasons for it:
- To clarify details: Customers often need to learn more about complex products or services before they commit to making a purchase.
- The need to get value for money: Customers are likely to make follow up calls when dealing with expensive products or services. This is because they need to confirm whether the value is worth the cost.
- To confirm the reliability of the service or product provider When dealing with brands that are not known, customers often make calls to make inquiries so as to decide whether or not to trust the brand.
- The need to check out the product availability, delivery terms and current price: When customers need to get specific purchase details such as offers, delivery terms, return policies etc., it is easier and faster for them to make phone calls than having to write emails.
All these and many more reasons lead to phone calls to your business from advertising. As such, businesses need call tracking in Melbourne services to help them establish which marketing channels work for them.
What Types of Business Needs Call Tracking in Melbourne Services the Most?
Real Estate
Clients never hit buy now. on websites when looking to buy a home for the obvious reasons. Buying a home is one of the most important decisions people make in their lives. They need to determine whether the real estate company or the seller is reliable because they are making a huge investment.
On the other hand, each call is valuable for real estate companies because each click from their marketing campaigns is expensive. Since these companies spend a lot of money in marketing, wouldn’t it be important for them to evaluate the effectiveness of their campaigns?
This way, they establish what is working and what is not so as to scale their campaigns on strategies that work. Call tracking helps such companies to achieve this. It also enables them to assess the effectiveness of their sales reps in converting the leads.
The rental housing industry is also filled with a lot of blurbs that often contain false information or information that go obsolete quick. Thus, potential customers are forced to make calls to confirm the details before they make any financial commitment. Real estate companies can capitalize on these leads with call tracking in Melbourne services.
Home Services
All businesses that offer plumbing, cleaning, painting, landscaping, home installations, and any other home-related services are in dire need of call tracking in Melbourne services. This is because to close almost any deal, they have to get on the phone with a client.
If a customer has a plumbing emergency, they are likely to avoid filling online forms. They prefer to call the service provider so as to get a prompt response. Such customers do not have the luxury to wait for you to reply emails days later because they need the issue resolved immediately.
In another scenario, when a prospect is looking to remodel their kitchen, they are likely to google Kitchen remodelling services: They click on a couple of results, including paid ads. Once they have established the service of choice, they call them for further inquiries and to schedule the time of service.
The above is the most common conversion path, for businesses in this industry. This means that call tracking is their best bet to determine which campaigns, ads, and keywords, are driving the calls and conversions to their business.
Medical services
In cases of emergency, people do not email a doctor or a dentist to book an appointment. They call so as to get an immediate response. Most people see a dentist when it is actually an emergency. They also need to ask case-specific questions that may not be covered on the doctor’s website such as insurance coverage and also to book appointments.
When it comes to cosmetic surgeries, the clients, are very sensitive because the outcomes have life-altering results. Thus, they need to make a lot of follow-ups via phone calls to get an assurance of quality service and to schedule consultations. Tracking these calls helps you to establish, who are your patients, where they come from, how they found you and also gives you an opportunity to convert them.
Legal
The legal industry is not only competitive but is also one of the most expensive services to advertise as such, legal firms need to establish that they are spending cash on advertisement strategies that have a good return on investments. Because most legal transactions will involve a phone call between the client and the provider, call tracking makes the best way to determine the ROI of your campaigns.
Our call tracking in Melbourne Services
The list of the industries that need call tracking services is open-ended. Call tracking is also popular in beauty, food delivery, tourism, online stores, education, insurance services and any other industry where people need personal guarantees. This technology offers great benefits to businesses that advertise online and use phone calls for conversions. Thanks to our call tracking in Melbourne services, businesses now have the opportunity to measure advertising effectiveness, reduce customer acquisition costs, and improve the service quality. To take your business to the next level call Complete Business Group today